Last updated: [30.10.2025]
1. Introduction
This Cookies Policy explains how Firevert (“Firevert”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on https://firevert.com (the “Website” or “Site”).
This Policy should be read together with our [Privacy Policy], which explains how we process personal data.
By using our Website, you consent to the use of cookies and similar technologies in accordance with this Policy.
2. What are cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet, or other) when you visit a website. They allow us and third parties to recognise your device, remember your preferences, and collect analytical and marketing data to enhance your experience.
We also use related technologies, including tracking pixels, tags, local storage, and scripts, which operate in a similar way.
3. Why we use cookies
We use cookies and similar technologies for the following purposes:
- Functionality – to ensure the proper and secure operation of our Website.
- Analytics – to understand how visitors use our Website and to improve its performance and usability.
- Marketing and remarketing – to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
- Personalisation – to tailor content and offers to your preferences.
- Automation – to manage newsletter subscriptions, measure engagement, and trigger automated communication flows.
4. Types of cookies used by Firevert
4.1 Strictly necessary cookies
These cookies are essential for the Website to function properly. They enable core features such as security, navigation, and cookie preference management.
Without these cookies, some parts of the site may not work as intended.
Examples:
cookie_consent– stores your cookie consent preferences.- session cookies used for login or technical operation.
4.2 Analytical and performance cookies
Used to analyse visitor behaviour, identify popular pages, and monitor traffic sources.
We use the following tools:
- Google Analytics – collects aggregated data about site usage (e.g., pages visited, time spent, interactions).
- Google Tag Manager (GTM) – manages tags and pixels across the site for analytics and conversion tracking.
- Microsoft Clarity – records anonymised user sessions, heatmaps, and click interactions to improve usability.
These cookies do not directly identify users but help improve the website experience.
4.3 Marketing and remarketing cookies
These cookies are used to deliver personalised ads, track campaign performance, and build remarketing audiences across digital platforms.
Meta (Facebook & Instagram)
We use Meta Pixel cookies to measure conversions, optimise ads, and build custom audiences for remarketing.
Meta may combine this information with other data you provide to their platforms to display targeted ads on Facebook, Instagram, and partner networks.
Typical cookies: _fbp, _fbc, fr
Retention: up to 3 months.
LinkedIn Insight Tag
Used to measure advertising performance, track conversions, and create LinkedIn audience segments.
Cookies: UserMatchHistory, AnalyticsSyncHistory, li_sugr
Retention: 30–90 days.
Google Ads & YouTube
Used for ad personalisation and remarketing across Google services, including YouTube.
Cookies: _gcl_au, VISITOR_INFO1_LIVE, YSC, IDE
Purpose: measure ad performance, view embedded videos, and tailor ad content.
Retention: 6–24 months.
MailerLite
We use MailerLite cookies and tracking pixels to manage newsletter subscriptions, email automation, open-rate analytics, and segmentation.
These technologies track whether you open our emails, click links, and how you interact with our content to improve communication relevance.
Cookies: ml_guid, ml_user_id, ml_subscriber, ml_traffic
Retention: 12 months.
4.4 Functional and preference cookies
These cookies remember user settings (language, region, display preferences) and store form data temporarily to provide a better experience.
5. Third-party cookies and data sharing
Some cookies are set by third parties who provide analytics or advertising services to us.
These third parties may process your data in accordance with their own privacy policies:
- Google LLC (Google Analytics, Ads, Tag Manager, YouTube) – https://policies.google.com/privacy
- Meta Platforms Ireland Ltd (Facebook, Instagram) – https://www.facebook.com/policy.php
- LinkedIn Ireland Unlimited Company – https://www.linkedin.com/legal/privacy-policy
- Microsoft Corporation (Clarity) – https://privacy.microsoft.com/
- MailerLite UAB – https://www.mailerlite.com/legal/privacy-policy
We do not sell or rent personal data collected through cookies to third parties.
6. How long we retain cookies
Cookies may be stored for different periods depending on their type and purpose:
- Session cookies – deleted automatically when you close your browser.
- Persistent cookies – remain for a defined period (typically 1–24 months) or until deleted manually.
Retention periods for third-party cookies are determined by their respective providers.
7. Managing cookies and withdrawing consent
You can control cookie preferences in several ways:
- via the cookie consent banner displayed upon your first visit,
- by changing your browser settings to block or delete cookies,
- or by adjusting privacy settings on third-party platforms (e.g., Google Ads, Meta, LinkedIn).
Disabling cookies may affect some functionalities of the Website.
8. Newsletter and automation
When you subscribe to our newsletter, we collect your email address and related metadata.
Through MailerLite, we use cookies and pixels to:
- track email opens and link clicks,
- personalise newsletter content,
- automate follow-up messages and reminders,
- measure campaign performance and engagement.
You can unsubscribe from newsletters at any time using the link provided in each message or by contacting us directly.
9. Updates to this policy
We may revise this Cookies Policy from time to time to reflect changes in law, technology, or our business practices.
All updates will be published on this page with an updated “Last updated” date.
10. Contact us
If you have any questions about this Cookies Policy or how we use tracking technologies, please contact us at:
📧 hi@firevert.com
🌐 https://firevert.com
Appendix: Cookies used on Firevert.com
| Cookie Name | Provider | Purpose | Retention | Category |
|---|---|---|---|---|
| _ga, _gid | Google Analytics | Measure site traffic and user behavior | 24 months | Analytical |
| _gat_gtag | Google Tag Manager | Tag and event management | Session | Analytical |
| MUID, CLID | Microsoft Clarity | Heatmaps, click tracking | 12 months | Analytical |
| _fbp, _fbc, fr | Meta (Facebook/Instagram) | Ad tracking and remarketing | 3 months | Marketing |
| UserMatchHistory, AnalyticsSyncHistory, li_sugr | Conversion tracking and ad insights | 90 days | Marketing | |
| YSC, VISITOR_INFO1_LIVE, IDE | YouTube/Google Ads | Video interaction and remarketing | 6–24 months | Marketing |
| ml_guid, ml_user_id, ml_subscriber | MailerLite | Newsletter tracking and automation | 12 months | Marketing |
| cookie_consent | Firevert | Store user cookie consent choice | 12 months | Necessary |
11. Data Administration
The administrator (data controller) of your personal data collected through the website https://firevert.com is:
iLabs Spółka z ograniczoną odpowiedzialnością
with its registered office in Warsaw, Poland
📍 ul. Narcyzowa 14A, 04-936 Warszawa
entered into the Register of Entrepreneurs of the National Court Register kept by the District Court for the Capital City of Warsaw, XIII Commercial Division of the National Court Register, under:
KRS number: 0000434173
NIP (Tax ID): 9512360031
REGON: 146309572
